Have you ever found yourself wondering what the future of pipe smoking is? Will we still be smoking our beloved pipes in thirty years? Or will the ultra-liberal-with-everything-but-surprisingly-conservative-with-tobacco political party get their way and have a tobacco-free world in glorious 2043? We think about that very often. After all, what would The Pipe Guys be if there were no pipes? We would just be The Guys, and then none of you would be even remotely interested in us. Amongst other things, in order to keep tabs, we often consult The Oracle (google) for insight. It provides some very interesting information, which we’d like to share with you.
First of all, we can look at search terms as an indicator of interest. For this example we’ll choose the search term “pipe tobacco”. This graph represents search interest in the term “pipe tobacco” represented relative to it’s historical popularity. All that means is that if it scored a 0 yesterday, and a 100 today, yesterday was the least popular day in recorded history, and today was the most popular day in recorded history.
The larger rectangle on the left is 2009. The average search interest for the term “pipe tobacco” in 2009 was 72.6.
The smaller rectangle on the right is 2013 (so far). The average search interest for “pipe tobacco” so far this year is 84.0 which represents a 15.7% increase in overall interest.
So it could be said that the United States is 15.7% more interested in pipe tobacco today than it was in 2009.
For reference, let’s look at another graph for the same dates. Let’s take a term like “new cars”, which are far more popular than pipes.
Aside from an odd spike in August 2009, the graph is very linear. In fact you can see that the search interest in new cars has been declining slightly each year since 2009.
This may be a nerdy approach, but it means good things for all of us, at least on the interest front. Spreading the word about quality pipes and tobacco, attending pipe shows around the country and the world, and perhaps most importantly filling our own bowls up and enjoying the ritual has started to get the attention of those around us.
An Expert's Opinion
In addition to the numbers, we have had many conversations with established pipe retailers and manufacturers around the world in recent months and years, and the consensus is unanimous. Executives from other popular pipe and tobacco retail websites have all told us that there has been a steady increase in sales of both pipes and tobacco in recent years. Additionally, during a visit to the Peterson pipe factory in Dublin, we asked Tony Whelan (the Peterson factory manager and a wonderful gentleman) what his thoughts were on the current market for smoking pipes. His reply: “We can hardly keep up.”
In a world of declining consumer spending and aggressive sales initiatives, this is very encouraging to hear, and I think we can all use a bit of encouragement, what with all the negativity that pipe smoking affords us on the legislative front. So far it seems safe to say that the legislators share a different sentiment than the rest of the community we live in. We can never know what the future holds, but we can try to preserve a bright future for this our pastime by practicing it responsibly, informedly, and often.